The 'drip effect' that builds your brand
- Feb 7, 2017
- 1 min read
The effect of leaflet delivery can be increased by repeat or regular drops as the key to leaflet distribution is brand recognition. As a new business it may not be enough to drop 5,000 leaflets and sit back and wait for the calls to come in. People need to know and trust your brand and it may not be until the 2nd, 3rd or 4th time that they have seen your name that they trust it enough to give you a call.
Its also about being in peoples minds at that moment they need your services. The first time your leaflet drops on their doormat, they may not need you and not respond. The 2nd time they see your flyer they may think ‘i really need this service right now’ and call you. If it's not your leaflet in their hand when that decision is being made you may not get that call
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